Swizzels showcases festive family favourites

Swizzles Christmas campaign

British sweet manufacturer Swizzels has launched a digital campaign to showcase its variety of family favourite sweets this Christmas.

The campaign, featuring the strapline, ‘Everyone gets their favourite this Christmas’, profiles different members of a typical British family and their favourite Swizzels sweet, calling for fans to vote for their favourite.

The campaign features Parma Violets loved by mum, Refreshers for dad, Love Hearts which is nana’s number one, and Drumstick lollies and Drumstick Squashies loved by the twin girls.

The public is encouraged to vote for their favourite sweet by visiting https://swizzels.com/christmas/vote-for-your-favourite/

 Emma Herring, brand manager at Swizzels, said: “Swizzels is the fastest growing sugar confectionery manufacturer over Christmas, having experienced 17% growth year on year and as a family owned company with family values at its core, we know what shoppers are looking for when it comes to Christmas confectionery.

“We understand how important family is at Christmas time and how that should translate through to our Christmas product offering, ultimately attracting shoppers.

Voters can also enter into a weekly prize draw to be in with a chance of winning a Swizzels sweet hamper full of family favourites. The winning sweet and family member will be announced on 26 December.

 

 

 

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

What are the 1st and 6th letters of this word?: DICTIONARY

Text size

Desktop Site | Mobile Site
Close message