Shoppers score cash in Carling golden can campaign

To celebrate a feast of summer football, Carling, The UK’s number one beer brand (CGA & Nielsen volume sales combined, September 2017), has launched a promotion within the off-trade, giving consumers the chance to get their hands on some cash when they find an elusive gold Carling can.

One hundred limited-edition golden cans have been run down the Carling production line and hidden within random packs of Carling Lager and Carling Apple Cider.

The packs have left Carling’s Burton Brewery and are waiting to be discovered. If consumers find a golden can they’ll score themselves £1,000.

The campaign is being supported through point of sale in-store and via Carling’s own social channels. Carling will have a presence across Tesco Foyer space within more than 280 stores as well as throughout the convenience sector.

Carling brand director, Miranda Osborne said: “There’s a huge summer of football to look forward to and we are building on that excitement by supporting key off-trade partners with this promotion. While we can’t promise those consumers who find a golden can the keys to our brewery, we can promise a bit of spending money that will certainly help stock the beer fridge to enjoy the action with”

For more information about Carling’s Golden Can promotion and to keep updated with the Golden Can countdown follow @Carling on Twitter.


Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email

What are the 3rd and 4th letters of this word?: FURNITURE

Text size

Desktop Site | Mobile Site
Close message