Nairn’s is adding another sku its range of oat biscuits with the launch of a low sugar coconut & chia variant.
The new biscuit contains 55% less sugar than the average for sweet snacks currently on the market, and combines wholegrain oats with coconut and chia to create a natural flavour (rrp £1.35 per 200g pack).
Martyn Gray, md at Nairn’s, said: “As sugar continues to be under the spotlight, both from a retailer and consumer perspective, the launch of our new coconut & chia oat biscuits - the lowest sugar biscuit within our product range -, couldn’t have come at a better time.
“With research showing that nine out of 10 people in the UK regularly eat sweet biscuits and that sugar content is a main concern for 85% of the population [Mintel Report, 2018], we’re confident that our coconut & chia oat biscuits will appeal to a wide proportion of the market.
Gray added: “Reducing sugar content vs. the market average has always been one of our main priorities when it comes to developing our sweet products. Our new coconut & chia oat biscuits shows our ongoing commitment to creating biscuits that not only taste great, but are also healthy and are lower in sugar and calories.”