Ferrero Rocher is creating a multi-sensory tasting experience at a pop-up in Westfield London, Shepherd’s Bush.
Opening its doors from December 1-17, guests will discover a drinks menu created by mixology maestros, Liquid Chefs. Guests will then be invited to take their seats for the multi-sensory experience where they will enjoy flavours, inspired by Ferrero Rocher, served inside a 360-degree light and sound display.
Five mini desserts will be made in front of visitors’ eyes, each one inspired by the layers of whole hazelnut, smooth chocolate, crispy wafer, hazelnut pieces and sparkling gold. Developed by celebrated chef and gastronomic mastermind, Paul Hannagen.
Ferrero is also hosting a prize draw in which one retailer can win a pair of tickets to visit Ferrero Rocher: Behind the Layers with a loved one. The competition is live on https://www.yourperfectstore.co.uk/your-rewards/
Levi Boorer, customer development director at Ferrero UK, said: “Bringing the distinctive layers and irreplaceable taste of Ferrero Rocher to life forms the very foundation of our campaign this year. Our new unmissable event will capitalise on last year’s experiential campaign, where consumers will be able to book tickets to go Behind the Layers of Ferrero Rocher and discover the passion for perfection that goes into making every mouthful a delight.”
To continue their tasting journey at home, visitors will be able to purchase Ferrero Rocher with personalised labels. The bar will also be open to all.