Dove adds floral variant to Invisible Care range

Dove, the UK’s number one skincare deodorant brand from Unilever, has added new Floral Touch skus to its Invisible Care range.

The new deodorant range will be supported with a multi-million-pound investment, including digital, TV, social and an extensive out of home campaign.

The Invisible Care range has been tested to leave no white marks on 100 clothing colours and contains ¼ moisturising cream.

The new Floral range is available in 150ml Aerosol (rrp £3.09), 250ml Aerosol (rrp £4.19), 40ml Stick (rrp £3.55) and 50ml Roll-On formats (rrp £2.65).

Emily Dean, senior brand manager for Dove Deodorants at Unilever UK, said: “We know that both fragrance and ‘no white marks’ are key drivers in the antiperspirant category, which is why we’re excited to introduce Dove Invisible Care - Floral Touch.

“Featuring a fresh floral scent and pink packaging to communicate this – which we know can also boost sales – we are confident our latest addition will help us increase our brand’s penetration within the market, through new and existing fans alike.”


Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email

What are the 2nd and 7th letters of this word?: POSSIBLE

Text size

Desktop Site | Mobile Site
Close message