Dove, the UK’s number one skincare deodorant brand from Unilever, has added new Floral Touch skus to its Invisible Care range.
The new deodorant range will be supported with a multi-million-pound investment, including digital, TV, social and an extensive out of home campaign.
The Invisible Care range has been tested to leave no white marks on 100 clothing colours and contains ¼ moisturising cream.
The new Floral range is available in 150ml Aerosol (rrp £3.09), 250ml Aerosol (rrp £4.19), 40ml Stick (rrp £3.55) and 50ml Roll-On formats (rrp £2.65).
Emily Dean, senior brand manager for Dove Deodorants at Unilever UK, said: “We know that both fragrance and ‘no white marks’ are key drivers in the antiperspirant category, which is why we’re excited to introduce Dove Invisible Care - Floral Touch.
“Featuring a fresh floral scent and pink packaging to communicate this – which we know can also boost sales – we are confident our latest addition will help us increase our brand’s penetration within the market, through new and existing fans alike.”